The Outsourcing Story of WhatsApp Businesses Need to Learn From

The Outsourcing Story of WhatsApp Businesses Need to Learn From

The Outsourcing Story of WhatsApp Businesses Need to Learn From

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If we’re on the topic of ultra-popular global mobile messaging apps, then you’re probably already familiar with WhatsApp. The app allows users to send messages, make voice and video calls, and share media files. It also has an incredible record of 134.9 billion monthly active users, with users returning to the app 22 times a day, and spending roughly 59 minutes engaging with the content, on average. However, the app’s global success didn’t happen overnight. Like all companies, it had a very humble beginning.

In the early days of WhatsApp in 2009, its founders Jan Koum and Brian Acton, decided to outsource certain tasks that they did not have the skills or expertise to complete in-house. This move helped them access specialized skills, save time and resources, and maintain a lean organizational structure, all of which were critical to the success of the company that they are now enjoying today!

WhatsApp: How it became everyone’s favorite cross-platform messaging app

There’s no doubt that WhatsApp has become such an industry giant today. Back when it was still being developed, its founders made the smart decision to rely on outsourcing services to polish the app. They realized that they would be more efficient that way since they’d be able to reduce cost, focus on scaling operations, and prioritize other core competencies. Years later, they’re a huge success! We can learn a thing or two from them. 

The WhatsApp team first started the business with only 30 full-time and 5-part time members. At the time, they were working hard from a small office space in Mountain View. In order to focus on growth, the founders outsourced the development to Igor Solomennikov from Russia for a fraction of the cost. Igor was hired to be on top of developing the iPhone version of the app, and its core functionality, including the messaging and notification features. He also worked closely with both founders Jan Koum and Brian Acton, to make sure that the version they were making was user-friendly and reliable. Eventually, his contributions have borne fruit, and propelled WhatsApp to be one of the most popular apps in the world.  

 

How did outsourcing help WhatsApp? 

By outsourcing specific tasks, and just focusing on the core competencies, WhatsApp founders were able to run their business more efficiently. If you are curious, allow us to share how the move helped their growth: 

 

Access to skilled professionals

The in-house team lacked expertise in areas such as iOS development, server infrastructure management, and graphic design. By outsourcing these tasks, they were able to work with skilled professionals that could bring in the work they needed and complete the vision for WhatsApp. Fast forward to today, and you can say that they made the right choice.

 

More time saved

A lot of time goes into learning the ropes. When the WhatsApp team outsourced the development, they not only gained access to skilled professionals, but as a result, they were also able to save their time and resources. As a startup, it is already a given that the financial resources were limited. If they had tried to do everything in-house, that could have launched later than planned or messed up along the way. Their move saved them time and allowed them to focus on the core functionality of the app and on growing the user base.

 

An agile organizational structure 

Building a new department in a startup is a huge consideration. For WhatsApp, they pushed this out of the picture and maintained their lean and agile organizational structure. There wasn’t a need to hire many additional employees or come up with a separate department to handle the specific function they wanted. Outsourcing makes the job easier because it gave them flexibility, and also allowed them to quickly adapt to the changes in the market. 

 

Reduced costs 

Imagine not knowing how to complete a certain function that you need to learn it, and also invest in additional hardware. That’s difficult! What if there was a way to get you what you want at a fraction of the cost? Well, that was the solution outsourcing presented. The WhatsApp team didn’t need to invest in expensive server hardware and maintenance costs. They just focused on scaling their operations quickly and efficiently while working with their main man every step of the way! Sounds like a pretty solid plan. 

 

Outsourcing isn’t perfect. There are also risks. 

This move definitely offers a lot of enticing benefits, but it still pays to know about the risks before outsourcing functions in your business right away. 

For WhatsApp, outsourcing the server infrastructure is a thing of concern because there is a risk of data security. This is applicable especially to tech startups, with the example of a messaging app, because it stores a vast amount of personal data, including user messages, contacts, and media files. Make sure you are partnering with a group that can and will protect data to avoid any data breach that could damage your reputation or result in significant financial loss. 

Do your due diligence and work with a reputable third-party provider with a proven track record in the industry. 

Future startups could learn from WhatsApp’s outsourcing strategy 

If you are looking for a way to reduce costs and scale your operations quickly, then you might want to consider outsourcing. 

Software development isn’t applicable to all companies, so try to find something that your in-house team could use some help on, and connect with skilled professionals who can completely and efficiently complete the task for you. Should you decide to outsource, plan ahead to mitigate any kind of risk! 

 

Got an outsourcing plan? Talk to us at KamelMedia!

Our KamelMedia team is an expert at getting the most experienced individuals who are dedicated to seeing your organization grow and succeed. They can effectively perform their tasks remotely, and you do not need to compromise on quality. 

What are you waiting for? Talk to us today and we’ll be happy to provide you with an affordable quote! We are all about helping you achieve greater success. 

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8 Traits of Great Copywriting Every Business Needs for Their Marketing Campaign

8 Traits of Great Copywriting Every Business Needs for Their Marketing Campaign

8 Traits of Great Copywriting Every Business Needs for Their Marketing Campaign

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Copywriting is a crucial aspect of marketing that can make or break a company’s success. In today’s digital age, with the ever-increasing competition in the market, the importance of great copywriting cannot be overstated. It is no longer enough to just put a product out there and expect it to sell on its own; it requires great copywriting to convince potential customers to take action. If you are able to do that, then you are on your way to success! Marketers know that this kind of job is not only about using the right words. It’s more about connecting with the audience and persuading them to take action.

In this article, we will explore the qualities of great copywriting work every business needs for their campaign.

8 Traits of Great Copywriting 

 

1. Clarity

The first quality of great copywriting is clarity. The purpose of copywriting is to convey a message effectively, and the best way to do that is by being clear and concise. Don’t beat around the bush until your focus message gets lost in all the noise.

Great copywriting should be easy to understand and free from any jargon or technical terms that may confuse the reader. Yes, the key is to make it as simple as possible. Remember that if the copy has a clear structure and is organized in a way that makes it easy for the reader to follow, you have a better chance of getting your message across.

 

2. Relevance

Your target audience may disregard your message if it’s not relevant to them. Make it a point to know their interests, so that your team can craft a copy addressing their needs, wants, and pain points. This should be written in a tone that resonates with the target audience too! Stick to your branding, and decide whether that is formal or informal, casual or professional.

 

3. Persuasiveness

The ultimate goal of copywriting is to persuade the reader to take action. Here’s the thing – it’s not always about completing the sale. Some copywriting works are focused on increasing sign-ups for a newsletter or getting more attendees for an important event. Great copywriting should be persuasive, using language that encourages the reader to take action. This can be achieved by highlighting the benefits of the product or service, using social proof, giving your customers a carrot, or creating a sense of urgency.

 

4. Originality

In order to stand out from the crowd, the copy should be unique and creative, using language that captures the attention of the reader. Good copywriters already know better than to use cliches and tired phrases. They stick to fresh, innovative language that engages the reader.

 

 

5. Emotional appeal

Emotions are a powerful motivator, and copywriters should use them to their advantage. By tapping into the reader’s emotions, copywriters can create a connection, and encourage them to take action. Whether it is fear, joy, anger, or sadness, great copywriting should evoke an emotional response from the reader.

 

6. Benefits-focused

Great copywriting should be benefits-focused, not feature-focused. Customers are not interested in the features of a product or service, but rather in how it will benefit them. Address your audience’s “What’s in it for me?” question. Will it make their lives easier, save them time or money, or improve their health or well-being? Focus on that.

 

7. Attention-grabbing

Command attention, and you’re off to a great start! People nowadays are always bombarded with information, so it is essential to grab the reader’s attention right from the start. This can be achieved by using a catchy headline, an intriguing opening sentence, or a bold statement. Capture the reader’s attention within the first few seconds, or you risk losing them.

 

8. Conciseness

People’s attention spans are getting shorter, and they are more likely to skim-read than read every word. Good copywriters successfully grab your audience’s attention and make it a point to get the message across in as few words as possible. They deliver a clear and concise message, and end with an impactful call-to-action.

 

Great copywriting positively impacts a campaign’s performance too

 

Do you need inspiration for great copywriting? Allow us to motivate you, then! Marketing professionals in the tech industry would probably remember the impact of the”Think Different” campaign by Apple in 1997.

This was created by the advertising agency TBWA\Chiat\Day, and its copy was written by Rob Siltanen, who was a creative director at the agency. The campaign was launched after Steve Jobs returned to Apple as CEO and aimed to reposition the company as a leader in innovation and creativity.

It was geared at repositioning the company as a leader in innovation and creativity, so it featured famous people such as Albert Einstein, Martin Luther King Jr., and John Lennon, and highlighted their contributions to society.

The “Think Different” campaign won numerous awards and is still remembered as one of the most iconic and effective marketing campaigns of all time. Take a look at this copy from that campaign:

“Here’s to the crazy ones.

The misfits. 

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.

They invent. They imagine. They heal. 

They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?

Or sit in silence and hear a song that’s never been written?

Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.”

 

Leave the job of great copywriting to a talented team from the Philippines! Here are the benefits of outsourcing: 

 

  • Imagine creating an epic marketing campaign with great copywriting at a fraction of the cost! That’s what you’d be signing up for if you outsource to the Philippines. Outsourcing lets you enjoy reduced operation costs by up to 70%. 
  • Option to hire professionals for both short- or long-term assignments (freelance, part-time, full-time) 

Are you looking to create a solid team of copywriters for your business? Talk to us today, and we’ll send you a free quote! 

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Managing Financial Performance Better with Accountants: Outsource to the Philippines

Managing Financial Performance Better with Accountants: Outsource to the Philippines

Managing Financial Performance Better with Accountants: Outsource to the Philippines

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Businesses need to keep accurate financial records to ensure their financial stability and growth. In order to realize this goal, they rely on accountants to handle such a difficult role. Hiring a full-time accountant can be expensive for small and medium-sized businesses. That’s where outsourcing comes in. The Philippines has become a popular destination for outsourcing accountants due to the low labor costs and high-quality talent pool.

If you are still hesitant about this decision, we’ll give you a runthrough of what to expect from outsourcing your Accounting tasks to the Philippines.

First things first: Accountants 

Accountants are professionals who specialize in managing and recording a company’s financial transactions. They work with financial data on a daily basis, and this includes revenue, expenses, taxes, and investments. Their primary responsibility is to ensure that the business’ financial records are accurate and up-to-date. This allows the the management to make informed and strategic decisions about its finances, including budgeting, investing, and planning for growth.

 

What are the responsibilities of the accountants?

The responsibilities of an accountant can vary depending on the business they work for, but some common tasks include:

  • Bookkeeping: Accountants keep track of all financial transactions, including invoices, receipts, and payments.
  • Financial Analysis: Accountants use financial data to create reports that help businesses make informed decisions about their finances.
  • Tax Preparation: Accountants prepare and file tax returns for businesses to ensure compliance with tax laws.
  • Auditing: Accountants conduct internal and external audits to ensure the accuracy and integrity of a company’s financial records.

 

What makes a good accountant? 

Not everyone can simply take on the role of an accountant.

For a business to consider someone to take on the role, the individual must have completed a degree in accounting or a related field, such as finance or business. They must also have excellent math skills, attention to detail, and good communication skills. Succeeding in the job requires the accountant to be organized and able to manage multiple tasks simultaneously. In addition, they should be familiar with accounting software and have a good understanding of tax laws.

What are the risks of not getting a qualified accountant?

Hiring an unqualified accountant or not having an accountant at all can lead to serious financial problems for a business. An unqualified accountant may not have the necessary skills to accurately manage a business finances. This can result in inaccurate financial records, missed tax deductions, and other financial problems. In some cases, it can even lead to legal troubles.

 

On the other hand, if you find a good accountant, your business will surely prosper. 

There are many benefits to having a good accountant for a business. Here are some of the most significant advantages:

  • Accuracy: A good accountant ensures that a business’ financial records are accurate and up-to-date. This helps businesses make informed decisions about their finances.
  • Tax Compliance: An accountant can help a business comply with tax laws, reducing the risk of penalties and legal troubles.
  • Time-Saving: Outsourcing accounting services to the Philippines allows businesses to focus on their core operations while leaving the accounting to professionals.
  • Cost-Effective: Outsourcing accounting services to the Philippines is a cost-effective way for businesses to get access to high-quality talent without the high labor costs associated with hiring a full-time accountant.
  • Increased Efficiency: A good accountant can help a business streamline its financial operations, reducing costs and increasing efficiency.

 

 

Here are some of the top software used by accountants:

Managing a company’s financial records also requires various software. Here are some of the most commonly used ones: 

  • QuickBooks: QuickBooks is one of the most popular accounting software used by businesses of all sizes. It allows accountants to manage transactions, track expenses, generate invoices, and create financial reports.
  • Xero: Xero is a cloud-based accounting software that allows accountants to manage financial records, track expenses, and generate invoices. It also provides real-time financial reporting and integrates with other business software.
  • FreshBooks: FreshBooks is a cloud-based accounting software that simplifies the accounting process for small businesses. It allows accountants to manage expenses, track time, and generate invoices.
  • Sage 50cloud: Sage 50cloud is a comprehensive accounting software that allows accountants to manage financial records, track expenses, and generate invoices. It also provides real-time financial reporting and integrates with other business software.
  • Wave: Wave is a free accounting software that allows accountants to manage financial records, track expenses, and generate invoices. It is a great option for small businesses that are just starting and have limited budgets.

Depending on your company, you may already be familiar with any of these necessary tools to keep track of and manage financial records accurately and efficiently. 

 

Philippines has a large pool of highly skilled accountants

It’s no surprise why companies from across the globe seek the service of a Filipino team. In the Accounting field, you can expect to find a large pool of highly skilled accountants who are familiar with the latest accounting software and tax laws. Not to mention, you’d be saving more money by paying a fraction of the cost of hiring a full-time accountant, increasing your business’ efficiency, and improving your financial records. 

Our team at KamelMedia is known for providing high-quality service all so you can focus on more important tasks at hand, while reaping the benefits of improved financial reporting and accounting! 

Some of the benefits you can get from outsourcing to the Philippines include:

  • You will enjoy reduced operation costs by up to 70%. Yes, one of the biggest benefits of outsourcing is saving up on expenses. You can outsource the Accounting function, and still be able to save up on costs on training, security, and infrastructure! 
  • Access to the pool of Accounting professionals who are committed and exemplary in delivering accounting requirements specific to your business. 
  • Option to hire on a short- or long-term basis (freelance, part time, full time) 

Accountants are vital for all kinds of businesses because they provide essential financial information that helps owners and managers make informed decisions, ensure compliance with tax laws and regulations, and help businesses grow.

Take the next step to improving your company’s financial performance by sending us a message today! We’d be glad to share a free quote for your review. 

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Accounting Outsourcing to the Philippines: A Cost-Effective Solution for Your Business

Accounting Outsourcing to the Philippines: A Cost-Effective Solution for Your Business

Accounting Outsourcing to the Philippines: A Cost-Effective Solution for Your Business

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As a business owner, you must already understand that the financial aspect of your company is one of the most important components to keep the business afloat. This means thorough management of finances, including a good understanding of accounting principles, tax regulations, and compliance requirements.

The challenge is finding the right balance between managing your finances and growing your business. If you want to save more time doing strategic roles, outsourcing your accounting function may be a great idea! Many companies worldwide place their complete trust in Filipino teams because of their competency. Perhaps it’s time for you to find out why.

First things first... why outsource?

Outsourcing your accounting tasks can provide significant benefits for your business. It allows you to delegate tasks to a team of professionals, freeing up your time to focus on other critical areas of your business. By outsourcing, you can reduce your operational costs, improve your financial reporting, and gain access to the latest technology and tools. 

 

What benefits can you get from outsourcing Accounting? 

 

You’d be able to enjoy improved financial reporting.

If you are looking for ways to improve your financial reporting, this is a sign for you to consider outsourcing. After all, accurate and timely financial reports are crucial because they are used to make informed decisions about your business.

You need to get someone with the expertise and knowledge to analyze your financial data, identify trends, and provide recommendations to improve your financial performance.

 

You’d get access to the latest technology and tools.

Most outsourcing providers invest in technology to improve their services and streamline their processes. This means you won’t need to shell out a lot of money just to benefit from the latest accounting software.

If anything, you’d be automating your financial reporting and getting real-time financial data, more efficiently. You can also benefit from the expertise of professionals who are trained in using accounting tools and technology. Think of it as a special combo!

 

You can reduce operational costs.

One of the significant advantages of outsourcing your accounting function is cost reduction. This is the most obvious one, and also the most appealing to all companies across the globe (for a good reason). You can avoid the extra cost of hiring an in-house accountant or bookkeeper, which can be expensive. The cost of salaries, benefits, and other overhead expenses can add up, particularly for a small business.

Outsourcing to the Philippines allows you to leverage the services of a team of professionals who can handle your accounting tasks at a fraction of the cost.

 

 

It’s essential to choose the right people to handle Accounting for your company

The decision to outsource is just as important as getting the right people to handle the job. Don’t you agree? 

In that case, you need to find a provider that has the expertise, experience, and infrastructure to meet your business needs. If the team you chose can’t provide the level of service and support that you require, then all efforts would be in vain. 

 

Here are some factors to consider when choosing an outsourcing provider:

 

Expertise and Experience

These two E’s go hand in hand. Outsource a team of professionals with the right expertise and experience to handle your accounting tasks, and you’d be able to work on your business strategy peacefully. First, you want to find out if the team is knowledgeable about the industry and its trends, and understands the accounting requirements specific to your business. Once you got that covered, you’re good to go. 

 

Technology/Infrastructure

A reliable outsourcing provider should have the necessary infrastructure to handle your accounting tasks. Why? That also boosts their competency in a sense! Imagine leaving all the important accounting work to a team who doesn’t even have the right programs to get the job done. That only spells disaster! 

Make sure you are outsourcing your task to a team who can use the latest technology and tools to provide accurate and timely financial reporting.

 

Service Level Agreements

Unsurprisingly, different companies would require different levels of service and support. Before sealing the deal, understanding if a particular provider’s Service Level Agreement (SLA) outlines the scope of services, turnaround times, and other critical information that you require, would save you a lot of time and money!

 

Cost

Last but not the least, try to find a provider that offers competitive pricing and a transparent pricing structure. You also want to ensure that there are no hidden fees or additional costs. KamelMedia ensures that you won’t burn a hole in your pocket while getting quality work! That’s the kind of team you want to handle the Accounting for your business. 

 

 

You can just focus on growing your business!

That’s right. Increase your company’s efficiency by leaving accounting work to a powerhouse team. Handle the strategic roles, but don’t bring down the momentum when it comes to all things financial. 

KamelMedia is a trusted company for outsourcing to the Philippines. We are dedicated to helping you achieve your goal and reaping the benefits of improved financial reporting and accounting! 

 

Some of the benefits you can get from outsourcing to the Philippines include:

  • You will enjoy reduced operation costs by up to 70%. We already covered this one, but can you believe that you can create meaningful change for your business without burning a huge hole in your pocket? One of the biggest benefits of outsourcing is saving up on expenses. You get to outsource the Accounting function, plus you get to enjoy reduced costs on training, security, and infrastructure! That’s a whole package waiting for you! 
  • Top-notch Accounting experts are available to help you with your tasks. They have the knowledge and experience and are focused on delivering accounting requirements specific to your business. You won’t even break a sweat. 

If you would like to learn more about the process of outsourcing Accounting to the Philippines, feel free to leave us a message. We can send you a free quotation, and learn more about the tasks you require. 

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